“At normal times it is deeply dishonest. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.”

“All advertising advertises advertising – no ad has its meaning alone.”

“I do not read advertisements. I would spend all of my time wanting things.”

“There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.”

“In 1942 when I was in New York, I was struck by the neon advertisements flashing all over Broadway. You are there, you talk to someone, and all of a sudden he turns blue. Then the colour fades - another one comes and turns him red or yellow. The colour – the colour of neon advertising is free; it exists in space. I wanted to do the same in my canvases.”

“When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task).”

“In an age as agitated as ours, it no longer suffices just to be advertised in the newspaper. To be advertised in this way is the same thing as being consigned to oblivion. If one is to be noticed, once must as least appear on the first page under a hand that points to and, as it were, announces or advertises the advertisement.”

“Consumerism is the worship of the god of quantity; advertising is its liturgy. Advertising is schooling in false longing.”

“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.”