“The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.”

—  George Orwell , book Politics and the English Language

Source: Politics and the English Language (1946)

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George Orwell 473
English author and journalist 1903–1950

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