“People think it's this veneer — that the designers are handed this box and told, 'Make it look good!'”

—  Steve Jobs

That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
As quoted in The Guts of a New Machine (30 November 2003) https://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html
2000s

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American entrepreneur and co-founder of Apple Inc. 1955–2011

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