“Strive for perfection in everything we do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.”

—  Henry Royce

Slogan for the Rolls-Royce company, quoted in Transforming the Organization (1996) by Francis J. Gouillart, p. 85

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Henry Royce 4
English engineer, car designer, co-founder of Rolls-Royce 1863–1933

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