“Don't find customers for your products, find products for your customers.”
Seth Godin (1960) American entrepreneur, author and public speaker
The 4-Hour Workweek (2007)
“Don't find customers for your products, find products for your customers.”
Seth Godin (1960) American entrepreneur, author and public speaker
Philip Kotler (1931) American marketing author, consultant and professor
As cited in: Jay Conrad Levinson (1999), Mastering Guerrilla Marketing. p. 218
Marketing Management: Analysis, Planning, Implementation and Control, 1967
Theodore Levitt (1925–2006) American economist and professor at Harvard Business School
Source: Marketing Myopia, 1960, p. 10
Joan Woodward (1916–1971) British sociologist
Source: Management and technology, Problems of Progress Industry, 1958, p. 23
Philip Kotler (1931) American marketing author, consultant and professor
Cited in: Robert W. Price (2001), Internet and Business, 2001-2002. p. 117
Marketing Management: Analysis, Planning, Implementation and Control, 1967
Armand V. Feigenbaum (1922–2014) American businessman
Variant: Product quality can then be defined as: The composite product characteristics of engineering and manufacturing that determine the degree to which the product, in use, will meet the expectations of the customer.
Source: Total Quality Control, 1983, p. 7
Theodore Levitt (1925–2006) American economist and professor at Harvard Business School
Source: Marketing Myopia, 1960, p. 19
“What's at the heart of all sales and marketing: creating demand even in the absence of logic.”
Jay Samit (1961) American businessman
Source: Disrupt You! (2015), p.169