“Who wants to fish, if you're halfway civilised? Dangling some dead meat in front of some poor brainless thing and then pulling him up by a hook in the roof of his mouth? Cruellest thing people do is fish.”

“Anglers have a way of romanticizing their battles with fish and of forgetting that the fish has a hook in his mouth, his gullet, or his belly and that his gameness is really an extreme of panic in which he runs, leaps, and pulls to get away until he dies. It would seem to be enough advantage to the angler that the fish has the hook in his mouth rather than the angler.”

“He had been looking like a dead fish. He now looked like a deader fish, one of last year's, cast up on some lonely beach and left there at the mercy of the wind and tides.”

“The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.”

“Some fish love to swim upstream. Some people love to overcome challenges.”

“Rob: "So you're saying you're not gonna let a dead fish outsmart you."”

“It may be deeply uncomfortable to reflect on eating savvy creatures who express their emotions. My strong suspicion—which I hope will be tested as a hypothesis—is that some people will decrease their meat and fish intake as they learn more about who they are consuming.”

“You fit into me
like a hook into an eye
a fish hook
an open eye”

“Some men fish all their lives without knowing it is not really the fish they are after.”

“Give a man a fish, and you'll feed him for a day. Teach a man to fish, and he'll buy a funny hat. Talk to a hungry man about fish, and you're a consultant.”