
Variant translations
A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
Source: The Art of War, Chapter I · Detail Assessment and Planning
Standing for Something: Ten Neglected Virtues That Will Heal Our Hearts and Homes.
Variant translations
A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
Source: The Art of War, Chapter I · Detail Assessment and Planning
“I believe it will take time to find a solution to the problem. Thus we must have patience.”
On the Bosnian War, as quoted in Welcome to Sarajevo (1997)
1990s
Speaking as the Director of USIA, in testimony before a Congressional Committee (May 1963) http://pdaa.publicdiplomacy.org/?page_id=6
Context: American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.
Comment after winning re-election — [Giffords wins re-election to U.S. House; Kelly says voters have spoken, Sierra Vista Herald, Arizona, November 6, 2010, Bill Hess]
Press Conference: Announcing Candidacy for Presidency, 2007-02-13 http://www.cnn.com/2007/POLITICS/02/13/romney.announce/index.html
2007 campaign for Republican nomination for United States President
“We no longer believe because it is absurd: it is absurd because we must believe.”
Source: Around the Day in Eighty Worlds
p 500 of Electronics and Power (1982) Vol 28 Issue 7/8.