“Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.”

Introduction to the 2002 Edition, p. xi.
The Design of Everyday Things (1988, 2002)

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Donald A. Norman 29
American academic 1935

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“Thou poisonest the fair design
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The Dark Angel (1895)
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“If science were communism, was it also not possible that communism could itself become a science?”

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