“Whatever creativity is, it is in part a solution to a problem.”
Brian W. Aldiss (1925–2017) British science fiction author
"Apéritif" in Bury My Heart at W.H. Smith's (1990)
“My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.”
Source: Made in Japan (1986), p. 164.
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Akio Morita47
Japanese businessman 1921–1999Related quotes
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A Wayne. Wymore (2004) " The nature of research in systems engineering http://sse.stevens.edu/fileadmin/cser/2004/papers/211-Paper119.pdf"; As cited in: Eric David Smith (2006) Tradeoff Studies and Cognitive Biases. p. 31.