“Help others to explore the challenges and problems facing them through what is called coaching.”
This is not sports coaching where a coach would simply tell others what to do, but is a work-based form of coaching, sometimes called executive coaching.
Source: Your Job-Hunt Ltd – Advice from an Award-Winning Asian Headhunter (2003), Successful Recruitment in a Week (2012) https://books.google.ae/books?id=p24GkAsgjGEC&printsec=frontcover&dq=nigel+cumberland&hl=en&sa=X&ved=0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIGjAA#v=onepage&q=nigel%20cumberland&f=false, Managing Teams in a Week (2013) https://books.google.ae/books?id=qZjO9_ov74EC&printsec=frontcover&dq=nigel+cumberland&hl=en&sa=X&ved=0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIIDAB#v=onepage&q=nigel%20cumberland&f=false, Secrets of Success at Work – 50 techniques to excel (2014) https://books.google.ae/books?id=4S7vAgAAQBAJ&printsec=frontcover&dq=nigel+cumberland&hl=en&sa=X&ved=0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIJjAC#v=onepage&q=nigel%20cumberland&f=false, p.47