Peter Drucker cytaty

strona 3

„Problemem w moim życiu i w życiu innych ludzi nie jest brak wiedzy, co robić, ale nie robienie tego.”

„Najlepszą metodą przewidywania przyszłości jest jej tworzenie.”

„Z całą pewnością sześć tysięcy lat temu człowiek, który kierował budową piramidy Cheopsa, wiedział więcej od współczesnego dyrektora.”

„Dajcie ludziom swobodę działania, a zaskoczą was swoją pomysłowością.”

„Plany to tylko dobre chęci, chyba że natychmiast przekształcają się w ciężką pracę.”

„Żaden inny obszar nie stwarza tak wspaniałych szans na uwieńczoną sukcesem innowację niż nieoczekiwany sukces.”

„Zysk nie jest wyjaśnieniem, przyczyną czy racjonalną przesłanką zachowań i decyzji biznesowych, lecz raczej testem ich zasadności.”

„Integralność intelektualna to zdolność widzenia świata takim, jakim on jest, a nie takim, jakim chcecie, żeby był.”

„Jedynym celem biznesu jest stworzenie klienta.”

„Zawsze będzie tak, że ktoś stwierdzi, że musi coś sprzedać. Celem marketingu jest sprzedawanie niepotrzebnych rzeczy. Zadaniem marketingu jest poznanie i zrozumienie klienta, jak również zorientowanie się, czy produkt lub usługa odpowiadają jemu i same się sprzedają.”

„Gdy kiedykolwiek dochodzi do jakiegoś osiągnięcia, jest to dziełem – jak się przekonałem – monomaniaka opanowanego obsesją misji.”

„Przywództwo jest przereklamowane. Mieliśmy trzech wielkich przywódców w tym wieku – Hitlera, Stalina i Mao.”

“Absolute size by itself is no indicator of success and achievement, let alone of managerial competence. Being the right size is.”

“It does not follow from the separation of planning and doing in the analysis of work that the planner and the doer should be two different people. It does not follow that the industrial world should be divided into two classes of people: a few who decide what is to be done, design the job, set the pace, rhythm and motions, and order others about; and the many who do what and as they are told.”

“Of these denials of European tradition one is especially important: that is the refutation of the demand that the political and social order and the authority set up under it have to justify themselves as benefiting their subjects. Hardly any other concept or idea of our past is held up to so much ridicule by fascism as that of the justification of power. ‘Power is its own justification’ is regarded as self-evident. Nothing shows better how far the totalitarian revolution has already gone than the general acceptance of this new maxim throughout Europe as a matter of course… Not even the most fanatical advocates of absolute monarchy would have dared to justify the sovereign otherwise.”

“…human beings need community. If there are no communities available for constructive ends, there will be destructive, murderous communities… Only the social sector, that is, the nongovernmental, nonprofit organization, can create what we now need, communities for citizens… What the dawning 21st century needs above all is equally explosive growth of the nonprofit social sector in building communities in the newly dominant social environment, the city.”

“This society in which knowledge workers dominate is in danger of a new "class conflict" between the large minority of knowledge workers and the majority of workers who will make their livings through traditional ways, either by manual work… or by service work. The productivity of knowledge work - still abysmally low - will predictably become the economic challenge of the knowledge society. On it will depend the ability of the knowledge society to give decent incomes, and with them dignity and status, to non knowledge people.”

“The better a man is, the more mistakes will he make - for the more new things he will try. I would never promote a man into a top level job who had not made mistakes, and big ones at that. Otherwise he is sure to be mediocre.”

“Political freedom is neither easy nor automatic, neither pleasant nor secure. It is the responsibility of the individual for the decisions of society as if they were his own decisions--as in moral truth and accountability they are.”

“In the political, the social, the economic, even the cultural sphere, the revolutions of our time have been revolutions "against" rather than revolutions "for"… On the whole throughout this period the man--or party--that stood for doing the positive has usually cut a pathetic figure; well meaning but ineffectual, civilized but unrealistic, he was suspect alike to [by both] the ultras of destruction and the ultras of preservation and restoration.”

“A manager sets objectives - A manager organizes - A manager motivates and communicates - A manager, by establishing yardsticks, measures”

“With Christianity, freedom and equality became the two basic concepts of Europe; they are themselves Europe.”

“Capitalism is being attacked not because it is inefficient or misgoverned but because it is cynical. And indeed a society based on the assertion that private vices become public benefits cannot endure, no matter how impeccable its logic, no matter how great its benefits.”

“[The masses] … must turn their hopes toward a miracle. In the depths of their despair reason cannot be believed, truth must be false, and lies must be truth. "Higher bread prices," "lower bread prices," "unchanged bread prices" have all failed. The only hope lies in a kind of bread price which is none of these, which nobody has ever seen before, and which belies the evidence of one's reason.”

“There is an unbroken chain of opposition to the introduction of economic freedom and to the capitalist autonomy of the economic sphere… In every case the opposition could only be overcome - peacefully or by force - because of the promise of capitalism to establish equality… That this promise was an illusion we all know.”

“The moment people talk of "implementing" instead of "doing," and of "finalizing" instead of "finishing," the organization is already running a fever.”

“We still think and talk of the basic problems of an industrial society as problems that can be solved by changing the system, that is the superstructure of political organization. Yet the real problems lie within the [industrial] enterprise. …our representative institution… a mirror in which we look when we want to see ourselves.”

“Success always obsoletes the very behavior that achieved it.”

“A man should never be appointed into a managerial position if his vision focuses on people's weaknesses rather than on their strengths.”

“This is a political book… It has a political purpose: to strengthen the will to maintain freedom against the threat of its abandonment in favor of totalitarianism.”

“There is every indication that the period ahead will be an innovative one, one of rapid change in technology, society, economy, and institutions.”

“Communication is always "propaganda." The emitter always wants "to get something across."”

“Without institution there is no management. But without management there is no institution.”

“Those German businessmen and industrialists, who, lured by the denunciation of fascism as antisocialist, concluded that it must be procapitalist, have since learned the better. But whereas originally the Right in France and England favored resistance to fascism, the slogan of the inevitable Russo-German war has made a large section favor the fascist advance, so that ‘both monsters devour each other.”

“…what's absolutely unforgivable is the financial benefit top management people get for laying off people. There is no excuse for it. No justification. This is morally and socially unforgivable, and we will pay a heavy price for it.”

“The newly emerging dominant group is "knowledge workers." The very term was unknown forty years ago. (I coined it in a 1959 book, Landmarks of Tomorrow.) By the end of this century knowledge workers will make up a third or more of the work force in the United States--as large a proportion as manufacturing workers ever made up, except in wartime. The majority of them will be paid at least as well as, or better than, manufacturing workers ever were. And the new jobs offer much greater opportunities.”

“When Henry Ford said, "The customer can have a car in any color as long as it's black," he was not joking.”

“No matter how deeply wedded one may be to the free enterprise system (and I, for one, am wedded for life), one has to accept the need for positive government; one has to consider government action on a sizable scale as desirable rather than as a necessary evil.”

“Thirty years from now the big university campuses will be relics. Universities won't survive. It's as large a change as when we first got the printed book. Do you realize that the cost of higher education has risen as fast as the cost of health care? And for the middle-class family, college education for their children is as much of a necessity as is medical care—without it the kids have no future. Such totally uncontrollable expenditures, without any visible improvement in either the content or the quality of education, means that the system is rapidly becoming untenable. Higher education is in deep crisis.”

“The fault is in the system and not in the men.”

“It has been said, and only half in jest, that a tough, professionally led union is a great force for improving management performance. It forces the manager to think about what he is doing and to be able to explain his actions and behavior.”