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Herbert Marshall McLuhan – kanadyjski teoretyk komunikacji.

McLuhan zyskał szeroki rozgłos w latach 60. swoimi pracami i wypowiedziami na temat mediów i komunikacji. Stwierdził, że ludzkość wkracza właśnie w „wiek informacji” a elektroniczne media, zwłaszcza telewizja, stworzyły tak zwaną globalną wioskę, w której „medium jest przekazem” . Współcześnie uznawany jest za jednego z najwybitniejszych teoretyków komunikowania masowego i środków przekazu. Wikipedia  

✵ 21. Lipiec 1911 – 31. Grudzień 1980
Marshall McLuhan Fotografia
Marshall McLuhan: 423   Cytaty 0   Polubień

Marshall McLuhan słynne cytaty

„Pewnego dnia historycy i archeologowie odkryją, że reklamy naszych czasów są najbogatszym i najwierniejszym odzwierciedleniem życia codziennego i wszelkich czynności ludzkich, jakie pozostawiło po sobie jakiekolwiek społeczeństwo. Pod tym względem hieroglify egipskie nawet nie umywają się do reklam.”

Marshall McLuhan

Źródło: Wybór pism, Warszawa 1975, s. 126, tłum. Karol Jakubowicz.

„Nowo powstała elektroniczna współzależność kształtuje świat na podobieństwo globalnej wioski.”

Marshall McLuhan

The new electronic interdependence recreates the world in the image of a global village. (ang.)
Źródło: Gutenberg Galaxy, 1962

„(…) przekaźnik jest przekazem.”

Marshall McLuhan

Źródło: Walery Pisarek, Słowa między ludźmi, Wydawnictwa Radia i Telewizji, Warszawa 1985, s. 14.

„Wychowywać to znaczy uczynić niewrażliwym na telewizję.”

Marshall McLuhan

Źródło: Nieprzyjemne prawdy. Aforyzmy naszych czasów, KAW, 1987, wybór i tłum. Henryk Zdanowski, s. 96.

„(…) treścią (albo raczej „zawartością”) danego przekaźnika jest inny przekaźnik. Treścią pisma jest mowa, wszelkie zaś słowo pisane jest treścią druku, podobnie jak druk jest zawartością telegrafu.”

Marshall McLuhan

Źródło: Walery Pisarek, Wstęp do nauki o komunikowaniu, Wydawnictwa Akademickie i Profesjonalne, Warszawa 2008, s. 77.

„Przez telewizję świat stał się wsią, a spora część programów przypomina wsiowe plotki.”

Marshall McLuhan

Marshall McLuhan: Cytaty po angielsku

“War has become the environment of our time if only because it is an accelerated form of innovation and education.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 381

“The automated presidential surrogate is the superlative nobody.”

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Marshall McLuhan

Źródło: 1970s, Take Today : The Executive as Dropout (1972), p. 157

“Cultural dominance by either the left or the right hemisphere is largely dependent upon environmental factors.”

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Marshall McLuhan

Źródło: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 72

“All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 178-179

“The typographic logic created “the outsider,” the alienated mass, as the type of integral, that is, intuitive and irrational, man.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 241

“The dyslexic: Everyman as cubist.”

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Marshall McLuhan

Źródło: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 76

“One of the things that happens at the speed of light is that people lose their goals in life. So what takes the place of goals and objectives? Well, role-playing is coming in very fast.”

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Marshall McLuhan

Interview between Californian Governor Jerry Brown and Marshall McLuhan, 1977
1970s

“Interdeterminacy was a figure-ground problem arising from incongruity between the visual bias of classical science and the new acoustic sensibilities.”

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Marshall McLuhan

Źródło: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 44

“The Eskimo, like any pre-literate, leaps easily from the Paleolithic stone age to the electric age, by-passing the Neolithic specialism.”

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Marshall McLuhan

1970s, Culture Is Our Business (1970)

“The new science of communication is percept, not concept.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 259

“Every mode of technology is a reflex of our most intimate psychological experience.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 171

“By surpassing writing, we have regained our wholeness, not on a national or cultural but cosmic plane.”

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Marshall McLuhan

1960s, Counterblast (1969)

“We are numb in our new electric world as the native involved in our literate and mechanical culture.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 16

“Psychic communal integration, made possible at last by the electronic media, could create the universality of consciousness foreseen by Dante when he predicted that men would continue as no more than broken fragments until they were unified into an inclusive consciousness…This is a new interpretation of the mystical body of Christ; and Christ, after all, is the ultimate extension of man.”

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Marshall McLuhan

1960s, Playboy Interview (1969)

“Radio provides a speed-up of information that also causes acceleration in other media. It certainly contracts the world to village size and creates insatiable village tastes for gossip, rumour, and personal malice.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 24

“Renaissance Italy became a kind of Hollywood collection of sets of antiquity, and the new visual antiquarianism of the Renaissance provided an avenue to power for men of any class.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 136

“The nuclear bomb will turn warfare into the juggling of images.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 360

“In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate, in depth, in the consequences of our every action. It is no longer possible to adopt the aloof and dissociated role of the literate Westerner.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 4

“The mosaic form of the TV image demands participation and involvement in depth, of the whole being, as does the sense of touch.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 334

“We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation.”

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Marshall McLuhan

xx
1960s, Understanding Media (1964)

“In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.”

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Marshall McLuhan

Wariant: In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point. (p. 125)
Źródło: 1960s, The Medium is the Message (1967), p. 125

“If we sit and talk in a dark room, words suddenly acquire new meanings and different textures…and on the radio. Given only the sound of a play, we have to fill in all of the senses, not just the sight of the action. So much do-it-yourself, or completion and “closure” of action, develops a kind of independent isolation in the young that makes them remote and inaccessible.””

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 264

“Chinese script is not visual but iconic and tactile. It does not disturb the tribal bonds.”

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Marshall McLuhan

Źródło: 1970s, Culture Is Our Business (1970), p. 72

“Media, by altering the environment, evoke in us unique ratios of sense perception…When these ratios change, men change.”

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Marshall McLuhan

1960s, The Medium is the Message (1967)

“Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 96

“The bias of each medium of communication is far more distorting than the deliberate lie.”

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Marshall McLuhan

JQ. Journalism quarterly, Volume 50, Association for Education in Journalism, 1973, p. 145
1970s

“We are not Argus-eyed, but Argus-eared.”

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Marshall McLuhan

Źródło: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 69

“The manuscript shaped medieval literary conventions at all levels.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 99

“Today we experience, in reverse, what pre-literate man faced with the advent of writing.”

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Marshall McLuhan

Źródło: 1990s and beyond, A McLuhan Sourcebook (1995), p. 273

“It is the poets and painters who react instantly to a new medium like radio or TV.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 53

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