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Marshall McLuhan cytaty
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Herbert Marshall McLuhan – kanadyjski teoretyk komunikacji.

McLuhan zyskał szeroki rozgłos w latach 60. swoimi pracami i wypowiedziami na temat mediów i komunikacji. Stwierdził, że ludzkość wkracza właśnie w „wiek informacji” a elektroniczne media, zwłaszcza telewizja, stworzyły tak zwaną globalną wioskę, w której „medium jest przekazem” . Współcześnie uznawany jest za jednego z najwybitniejszych teoretyków komunikowania masowego i środków przekazu. Wikipedia  

✵ 21. Lipiec 1911 – 31. Grudzień 1980
Marshall McLuhan Fotografia
Marshall McLuhan: 423   Cytaty 0   Polubień

Marshall McLuhan słynne cytaty

„Pewnego dnia historycy i archeologowie odkryją, że reklamy naszych czasów są najbogatszym i najwierniejszym odzwierciedleniem życia codziennego i wszelkich czynności ludzkich, jakie pozostawiło po sobie jakiekolwiek społeczeństwo. Pod tym względem hieroglify egipskie nawet nie umywają się do reklam.”

Marshall McLuhan

Źródło: Wybór pism, Warszawa 1975, s. 126, tłum. Karol Jakubowicz.

„Nowo powstała elektroniczna współzależność kształtuje świat na podobieństwo globalnej wioski.”

Marshall McLuhan

The new electronic interdependence recreates the world in the image of a global village. (ang.)
Źródło: Gutenberg Galaxy, 1962

„(…) przekaźnik jest przekazem.”

Marshall McLuhan

Źródło: Walery Pisarek, Słowa między ludźmi, Wydawnictwa Radia i Telewizji, Warszawa 1985, s. 14.

„Wychowywać to znaczy uczynić niewrażliwym na telewizję.”

Marshall McLuhan

Źródło: Nieprzyjemne prawdy. Aforyzmy naszych czasów, KAW, 1987, wybór i tłum. Henryk Zdanowski, s. 96.

„(…) treścią (albo raczej „zawartością”) danego przekaźnika jest inny przekaźnik. Treścią pisma jest mowa, wszelkie zaś słowo pisane jest treścią druku, podobnie jak druk jest zawartością telegrafu.”

Marshall McLuhan

Źródło: Walery Pisarek, Wstęp do nauki o komunikowaniu, Wydawnictwa Akademickie i Profesjonalne, Warszawa 2008, s. 77.

„Przez telewizję świat stał się wsią, a spora część programów przypomina wsiowe plotki.”

Marshall McLuhan

Marshall McLuhan: Cytaty po angielsku

“I've always been careful never to predict anything that had not already happened.”

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Marshall McLuhan

Interview: Tom Wolfe, TVOntario, August 1970
1970s

“Since Sputnik and the satellites, the planet is enclosed in a manmade environment that ends "Nature" and turns the globe into a repertory theater to be programmed. Shakespeare at the Globe mentioning "All the world's a stage, and all the men and women merely players" (As You Like It, Act II, Scene 7) has been justified by recent events in ways that would have struck him as entirely paradoxical. The results of living inside a proscenium arch of satellites is that the young now accept the public spaces of the earth as role-playing areas. Sensing this, they adopt costumes and roles and are ready to "do their thing" everywhere."”

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Marshall McLuhan

Źródło: 1970s, From Cliché to Archetype (1970), p.9-10

“For the oral man the literal text contains all possible levels of meaning.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 126

“The city no longer exists except as a cultural ghost for tourists. Any highway eatery with its TV set, newspaper and magazine is as cosmopolitan as New York or Paris.”

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Marshall McLuhan

Źródło: 1960s, Counterblast (1969), p.12

“Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe. (p. 117)”

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Marshall McLuhan

1960s, Understanding Media (1964)

“Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 200

“The metropolis today is a classroom; the ads are its teachers. The traditional classroom is an obsolete detention home, a feudal dungeon.”

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Marshall McLuhan

Źródło: 1960s, Counterblast (1969), p. 12

“The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 8

“There are no connections in resonant space. There are only interfaces and metamorphoses.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 75

“The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization of knowledge.”

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Marshall McLuhan

1990s and beyond, "The Agenbite of Outwit" (1998)

“Without an anti-environment, all environments are invisible.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 33

“The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware.”

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Marshall McLuhan

Źródło: 1960s, The Medium is the Message (1967), p. 93

“Youth instinctively understand the present environment – the electric drama. It lives mythically and in depth.”

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Marshall McLuhan

1960s, The Medium is the Message (1967)

“Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.”

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Marshall McLuhan

Źródło: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 97

“In tetrad form, the artefact is seen to be not netural or passive, but an active logos or utterance of the human mind or body that transforms the user and his ground.”

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Marshall McLuhan

Źródło: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 99

“War is never anything less than accelerated technological change.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 102

“Every technology contrived and “outered” by man has the power to numb human awareness during the period of its first interiorization.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 174

“Every process pushed far enough tends to reverse or flip suddenly. Chiasmus – the reversal to process caused by increasing its speed, scope or size.”

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Marshall McLuhan

Źródło: 1970s, Take Today : The Executive as Dropout (1972), p. 6

“Perhaps the most precious possession of man is his abiding awareness of the Analogy of Proper Proportionality, the key to all metaphysical insight, and perhaps the very condition of consciousness itself. This analogical awareness is constituted of a perpetual play of ratios among ratios. A is to B, what C is to D, which is to say the ratio between A and B, is proportionable to the ratio between C and D, there being a ratio between these ratios, as well, this lively awareness of the most exquisite delicacy depends upon there being no connection whatsoever between the components. If A were linked to B, or C to D, mere logic would take the place of analogical perception, thus one of the penalties paid for literacy and a high visual culture is a strong tendency to encounter all things through a rigorous storyline, as it were. Paradoxically, connected spaces and situations exclude participation, whereas discontinuity affords room for involvement. Visual space is connected and creates detachment or non-involvement. It also tends to exclude the participation of the other senses.”

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Marshall McLuhan

Źródło: 1960s, Through the Vanishing Point (1968), p.240

“A moral point of view too often serves as a substitute for understanding in technological matters.”

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Marshall McLuhan

Źródło: 1960s, Understanding Media (1964), p. 245

“Great ages of innovation are the ages in which entire cultures are junked or scrapped.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 309

“The most human thing about us is our technology.”

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Marshall McLuhan

Man and the future of organizations, Volume 5, School of Business Administration, Georgia State University, 1974, p. 19
1970s

“The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 61

“Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.”

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Marshall McLuhan

Letter to Ezra Pound (21 December 1948)
1940s

“Prose is private drama; poetry is corporate drama.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 275

“Primitivism has become the vulgar cliche of much modern art and speculation.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 77

“After childhood, the senses specialize via the channels of dominant technologies and social weaponries.”

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Marshall McLuhan

Letter to The Listener October 1971, Letters of Marshall McLuhan (1987), p. 443
1970s

“The human family now exists under conditions of a global village. We live in a single constricted space resonant with tribal drums.”

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Marshall McLuhan książka The Gutenberg Galaxy

The Gutenberg Galaxy (1962)

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