“The aspects of things that are most important for us are hidden because of their simplicity and familiarity.”

—  Ludwig Wittgenstein, book Philosophical Investigations

§ 129
Philosophical Investigations (1953)
Context: The aspects of things that are most important for us are hidden because of their simplicity and familiarity. (One is unable to notice something — because it is always before one's eyes.) The real foundations of his enquiry do not strike a man at all. Unless that fact has at some time struck him. — And this means: we fail to be struck by what, once seen, is most striking and most powerful.

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Ludwig Wittgenstein228
Austrian-British philosopher 1889–1951

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