“Strategy is a commodity, execution is an art.”

— Peter F. Drucker

Last update June 3, 2021. History

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Peter F. Drucker180

American business consultant 1909–2005

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“Always look at the long-term opportunity. Take a business where you can see the long-term potential, then put in a management team you can trust to execute your strategy.”

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ibid.
Books, articles, and speeches

“Art is amoral; so is life. For me there are no obscene pictures or books; there are only poorly conceived and poorly executed ones.”

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“To attain the Way of strategy as a warrior you must study fully other martial arts and not deviate even a little from the Way of the warrior.”

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Context: To attain the Way of strategy as a warrior you must study fully other martial arts and not deviate even a little from the Way of the warrior. With your spirit settled, accumulate practice day by day, and hour by hour. Polish the twofold spirit heart and mind, and sharpen the twofold gaze perception and sight. When your spirit is not in the least clouded, when the clouds of bewilderment clear away, there is the true void.

“Back in the mid-1990s I was researching strategy in the global electronics industry. I interviewed 20 to 30 executives, CEOs, and division managers and asked fairly simple questions. Which company was the leader in their market? How did that company become the leader? What’s their own company’s strategy?
I saw an interesting pattern. Most executives easily explained how companies became market leaders: Some sort of window of opportunity opened, and the leader was the company that was the first to successfully jump through that window. Not exactly the first mover but the first to get it right.
But when I asked these same executives about their own strategies, I heard a lot about doorknob polishing. They were doing 360-degree feedback, forming alliances, outsourcing, cutting costs, and so on. None of them even mentioned taking a good position quickly when the industry changes.”

Richard Rumelt (1942) American economist

About strategy starts with identifying changes, and companies taking position (1)
"McKinsey Quarterly interview," 2007

“Strategy is a commodity, execution is an art.”

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