“There are no easy choices. The way ahead will be very hard.”
"General Petraeus’s Opening Statement" (23 January 2007) http://www.nytimes.com/2007/01/23/world/middleeast/24petraeustextcnd.html?_r=1&pagewanted=all
Context: There are no easy choices. The way ahead will be very hard. Progress will require determination and difficult U. S. and Iraqi actions, especially the latter, as ultimately the outcome will be determined by the Iraqis. But hard is not hopeless, and if confirmed, I pledge to do my utmost to lead our wonderful men and women in uniform and those of our coalition partners in Iraq as we endeavor to help the Iraqis make the most of the opportunity our soldiers, sailors, airmen and Marines have given to them.
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David Petraeus 4
retired American military officer and public official 1952Related quotes

“I think this is a very hard choice, but the price — we think the price is worth it.”
Stated http://www.youtube.com/watch?v=FbIX1CP9qr4 on CBS's 60 Minutes (May 12, 1996) in reply to Lesley Stahl's question "We have heard that half a million children have died. I mean, that's more children than died in Hiroshima. And, you know, is the price worth it?" Albright was U.S. ambassador to the United Nations at the time.
1990s

"The Other Road Ahead" http://www.paulgraham.com/road.html, September 2001

“Choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”
Sometimes quoted with "difficult" instead of "hard".
A similar thought was expressed by automobile executive Clarence Bleicher in 1947 (before Bill Gates was born): "if you get a tough job, one that is hard, and you haven’t got a way to make it easy, put a lazy man on it, and after 10 days he will have an easy way to do it".
Misattributed
Source: http://quoteinvestigator.com/2014/02/26/lazy-job/

“Happiness is a choice. It is not always an easy one.”
Source: Illusions: The Adventures of a Reluctant Messiah
Geneva Davis; chapter 1, p. 8
Source: One Door Away from Heaven (2001)
Context: Change isn't easy, Micky. Changing the way you live means changing the way you think. Changing the way you think means changing what you believe about life. That's hard, sweetie. When we make our own misery, we sometimes cling to it even when we want so bad to change, because the misery is something we know. The misery is comfortable.