“In the process of decision those alternatives are chosen which are considered to be appropriate means of reaching desired ends. Ends themselves, however, are often merely instrumental to more final objectives. We are thus led to the conception of a series, or hierarchy, of ends. Rationality has to do with the construction of means-ends chains of this kind.”

Source: 1940s-1950s, Administrative Behavior, 1947, p. 62.

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Herbert A. Simon 58
American political scientist, economist, sociologist, and p… 1916–2001

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