“To secure the greatest amount of pleasure with the least possible outlay should be the aim of all economic effort… when everyone does this the natural order, instead of being endangered, will be all the better assured.”

Questney, cited in: J. D. Vassie, ‎Paul Chadburn (1935). Economics, Modern Business, p. 137.

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François Quesnay 4
French economist 1694–1774

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