“Give them pleasure – the same pleasure they have when they wake up from a nightmare.”
On audiences, Asbury Park NJ Press (13 August 1974).
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Alfred Hitchcock 45
British filmmaker 1899–1980Related quotes
“The essence of all art is to have pleasure in giving pleasure.”
As quoted in Art Smart (2007) by Alan Bryce

“Presents are made for the pleasure of who gives them, not the merits of who receives them.”
Source: The Shadow of the Wind

that does not occur to them.
Source: Culture and Value (1980), p. 36e

Upon the fall of his ministry; said to journalist Sir Henry William Lucy, The Diary of a Journalist (Vol. 1), E. P. Dutton, 1920), p 93.

“Put the nightmare together. If you do not wake up screaming, you have not put it together well.”
Prologue
The Devil is Dead (1971)
“A man will renounce any pleasures you like but he will not give up his suffering.”
In Search of the Miraculous (1949)

"Elizabeth Hand on Mortal Love at HarperCollins (2004) http://www.harpercollins.com/author/authorExtra.aspx?authorID=4143&isbn13=9780060755348&displayType=bookinterview
Context: I find that many modern fantasies explain things away far too easily, which makes a lot of it overly familiar (to me, anyway). Real myths are often strange and startlingly unfamiliar, and don't always give up their meanings easily; you have to tease them out, and for me, that's one of the pleasures of reading older collections of lore.