“After these matters we ought perhaps next to discuss pleasure. For it is thought to be most intimately connected with our human nature, which is the reason why in educating the young we steer them by the rudders of pleasure and pain; it is thought, too, that to enjoy the things we ought and to hate the things we ought has the greatest bearing on virtue of character. For these things extend right through life, with a weight and power of their own in respect both to virtue and to the happy life, since men choose what is pleasant and avoid what is painful; and such things, it will be thought, we should least of all omit to discuss, especially since they admit of much dispute.”

Everyday Wisdom (1927)

Source: An Introduction to the Principles of Morals and Legislation (1789; 1823), Ch. 1 : Of the Principle of Utility
Context: Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do. On the one hand the standard of right and wrong, on the other the chain of causes and effects, are fastened to their throne. They govern us in all we do, in all we say, in all we think: every effort we can make to throw off our subjection, will serve but to demonstrate and confirm it. In words a man may pretend to abjure their empire: but in reality he will remain subject to it all the while. The principle of utility recognizes this subjection, and assumes it for the foundation of that system, the object of which is to rear the fabric of felicity by the hands of reason and of law. Systems which attempt to question it, deal in sounds instead of sense, in caprice instead of reason, in darkness instead of light.

Act I, sc. ii
Empedocles on Etna (1852)

Source: Ethics and Education (1912), Contents of Ethics, p. 53

1770s, Common Sense (1776)

Quote reported in Josiah Hotchkiss Gilbert, Dictionary of Burning Words of Brilliant Writers (1895). p. 366.
Dictionary of Burning Words of Brilliant Writers (1895)

Source: The Self Awakened: Pragmatism Unbound (2007), p. 32

Source: The Key to Theosophy (1889)

X. Concerning Virtue and Vice.
On the Gods and the Cosmos
Context: The doctrine of virtue and vice depends on that of the soul. When the irrational soul enters into the body and immediately produces fight and desire, the rational soul, put in authority over all these, makes the soul tripartite, composed of reason, fight, and desire. Virtue in the region of reason is wisdom, in the region of fight is courage, in the region of desire is temperance; the virtue of the whole soul is righteousness. It is for reason to judge what is right, for fight in obedience to reason to despise things that appear terrible, for desire to pursue not the apparently desirable, but, that which is with reason desirable. When these things are so, we have a righteous life; for righteousness in matters of property is but a small part of virtue. And thus we shall find all four virtues in properly trained men, but among the untrained one may be brave and unjust, another temperate and stupid, another prudent and unprincipled. Indeed, these qualities should not be called virtues when they are devoid of reason and imperfect and found in irrational beings. Vice should be regarded as consisting of the opposite elements. In reason it is folly, in fight, cowardice, in desire, intemperance, in the whole soul, unrighteousness.
The virtues are produced by the right social organization and by good rearing and education, the vices by the opposite.