“Where the state lacks means of coercion, it is important to control what people think.”

—  Noam Chomsky

“Though Control in the USA: The Case of the Middle East,” Index on Censorship, July/August 1986, quoted in John H. George, Be Reasonable: Selected Quotations for Inquiring Minds, Prometheus Books, 1994 p. 64
Quotes 1960s-1980s, 1980s
Context: From a comparative perspective, the United States is unusual if not unique in the lack of restraints on freedom of expression. It is also unusual in the range and effectiveness of methods employed to restrain freedom of thought... Where the voice of the people is heard, elite groups must insure their voice says the right things… The less the state is able to employ violence in the defense of the interest of the elite groups that effectively dominate it, the more it becomes necessary to devise techniques of ‘manufacture of consent’… Where obedience is guaranteed by violence, rulers may tend towards a ‘behaviourist’ conception; it is enough that people obey; what they think does not matter too much. Where the state lacks means of coercion, it is important to control what people think.

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Noam Chomsky 334
american linguist, philosopher and activist 1928

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