
“1223. Custom is the Guide of the Ignorant.”
Introductio ad prudentiam: Part II (1727), Gnomologia (1732)
Variant (perhaps a paraphrase of this passage): It is not reason which is the guide of life, but custom.
An Enquiry Concerning Human Understanding (1748)
Context: Custom, then, is the great guide of human life. It is that principle alone which renders our experience useful to us, and makes us expect, for the future, a similar train of events with those which have appeared in the past. Without the influence of custom, we should be entirely ignorant of every matter of fact beyond what is immediately present to the memory and senses. We should never know how to adjust means to ends, or to employ our natural powers in the production of any effect. There would be an end at once of all action, as well as of the chief part of speculation.
“1223. Custom is the Guide of the Ignorant.”
Introductio ad prudentiam: Part II (1727), Gnomologia (1732)
Source: Law and Authority (1886), II
Context: The hospitality of primitive peoples, respect for human life, the sense of reciprocal obligation, compassion for the weak, courage, extending even to the sacrifice of self for others which is first learnt for the sake of children and friends, and later for that of members of the same community — all these qualities are developed in man anterior to all law, independently of all religion, as in the case of the social animals. Such feelings and practices are the inevitable results of social life. Without being, as say priests and metaphysicans, inherent in man, such qualities are the consequence of life in common.
But side by side with these customs, necessary to the life of societies and the preservation of the race, other desires, other passions, and therefore other habits and customs, are evolved in human association. The desire to dominate others and impose one's own will upon them; the desire to seize upon the products of the labor of a neighboring tribe; the desire to surround oneself with comforts without producing anything, while slaves provide their master with the means of procuring every sort of pleasure and luxury — these selfish, personal desires give rise to another current of habits and customs.
Source: The Motorcycle Diaries: A Journey Around South America
“While few customer offerings have a life, all great products and services have a soul.”
Source: Karaoke Capitalism, 2005, p. 224
“While few customer offerings have a life, all great products and services have a soul.”
Source: Karaoke Capitalism, 2005, p. 224
“The true revolutionary is guided by great feelings of love.”
“It is not life that's complicated, it's the struggle to guide and control life.”
Source: This Side of Paradise
“It is the gods' custom to bring low all things of surpassing greatness.”
Book 7 , Ch. 10.
The Histories