“Very often design is the most immediate way of defining what products become in people's minds.”

In an interview for the BBC (January 2002)

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Jonathan Ive17

English designer and VP of Design at Apple 1967

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“In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. […] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by engineers, programmers, and managers.”

Donald A. Norman book The Design of Everyday Things

Source: The Design of Everyday Things (1988, 2002), Ch. 6, p. 156.

“[The word system is often defined in a way] that seems the most appropriate for the purpose of any given discussion.”

A. Wayne Wymore (1927–2011) American mathematician

A. Wayne Wymore (1972) Systems Engineering Methodology for Interdisciplinary Teams. Department of Systems Engineering, The University of Arizona; As cited in: J.C. Heckman (1973, p. 39).

“Work on what was to become “structured design” began in the early 1960s. Structured design, as a well-defined and named concept, did not achieve appreciable visibility until the publication of an article in the IBM Systems Journal in 1974 (Stevens et al., 1974). There is more than one way to accomplish a “structured design.””

Edward V. Berard

Abstract
Object‐Oriented Design (2002)

“Planning is the design of a desired future and of effective ways of bringing it about. It is an instrument that is used by the wise, but not by the wise alone. When conducted by lesser men it often becomes an irrelevant ritual that produces short-run peace of mind, but not the future that is longed for.”

Russell L. Ackoff (1919–2009) Scientist

Source: 1960s, A concept of corporate planning, 1969, p. 1 as cited in: George David Hughes (1997) Marketing management: a planning approach. p. 14 and many other works.

“Some people seem to operate on an auto-pilot and when they become emotional they immediately react. What triggers you to react in a potentially negative way at work?”

Nigel Cumberland (1967) British author and leadership coach

Page 205 <br class="br">Your Job-Hunt Ltd – Advice from an Award-Winning Asian Headhunter (2003), Successful Recruitment in a Week (2012) https://books.google.ae/books?idp24GkAsgjGEC&printsecfrontcover&dqnigel+cumberland&hlen&saX&ved0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIGjAA#vonepage&qnigel%20cumberland&ffalse, Managing Teams in a Week (2013) https://books.google.ae/books?idqZjO9_ov74EC&printsecfrontcover&dqnigel+cumberland&hlen&saX&ved0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIIDAB#vonepage&qnigel%20cumberland&ffalse, Secrets of Success at Work – 50 techniques to excel (2014) https://books.google.ae/books?id4S7vAgAAQBAJ&printsecfrontcover&dqnigel+cumberland&hlen&saX&ved0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIJjAC#vonepage&qnigel%20cumberland&ffalse

“The most productive novelties often spring”

Lancelot Law Whyte (1896–1972) Scottish industrial engineer

Essay on Atomism: From Democritus to 1960 (1961)
Context: The most productive novelties often spring, in thought as in biological evolution, from more primitive and simpler forms, rather than from differentiated ones which, through their elaboration, have become too specialized to be adaptable to new tasks.<!--p.8

“It is very difficult to define what is meant by computer-aided design since the complete definition is, in fact, the sum and substance of the total project effort which has only begun. It is much easier to describe, what is not computer-aided design as we mean it.”

Douglas T. Ross (1929–2007) American computer scientist

Source: Computer-Aided Design: A Statement of Objectives (1960), p. 1.

“You cannot build a product that appeals to a diverse set of people without having a diverse set of people designing the product.”

Steve Huffman (1983) American businessman

Business Insider: "After a huge user revolt, nobody wanted to work at Reddit. 3 years later, the CEO explains how the 'front page of the internet' rebuilt the team." https://www.businessinsider.com/how-reddit-hired-engineers-after-revolt-ceo-steve-huffman-interview-2018-9 (9 September 2018)

“you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.”

Chuck Palahniuk book Invisible Monsters

Source: Invisible Monsters

“If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.”

Donald A. Norman book The Design of Everyday Things

Source: The Design of Everyday Things (1988, 2002), Ch. 1, p. 8.

“Very often design is the most immediate way of defining what products become in people's minds.”

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Jonathan Ive17

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