“Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.”

Source: 1960s, Understanding Media (1964), p. 113

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Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“It may be that, like things which speak to themselves in their language of things, language does not speak of things or of the world: it may speak only of itself and to itself.”

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Ch. 4 -->
Context: Fixity is always momentary. But how can it always be so? If it were, it would not be momentary — or would not be fixity. What did I mean by that phrase? I probably had in mind the opposition between motion and motionlessness, an opposition that the adverb always designates as continual and universal: it embraces all of time and applies to every circumstance. My phrase tends to dissolve this opposition and hence represents a sly violation of the principle of identity. I say “sly” because I chose the word momentary as an adjectival qualifier of fixity in order to tone down the violence of the contrast between movement and motionlessness. A little rhetorical trick intended to give an air of plausibility to my violation of the rules of logic. The relations between rhetoric and ethics are disturbing: the ease with which language can be twisted is worrisome, and the fact that our minds accept these perverse games so docilely is no less cause for concern. We ought to subject language to a diet of bread and water if we wish to keep it from being corrupted and from corrupting us. (The trouble is that a-diet-of-bread-and-water is a figurative expression, as is the-corruption-of-language-and-its-contagions.) It is necessary to unweave (another metaphor) even the simplest phrases in order to determine what it is that they contain (more figurative expressions) and what they are made of and how (what is language made of? and most important of all, is it already made, or is it something that is perpetually in the making?). Unweave the verbal fabric: reality will appear. (Two metaphors.) Can reality be the reverse of the fabric, the reverse of metaphor — that which is on the other side of language? (Language has no reverse, no opposite faces, no right or wrong side.) Perhaps reality too is a metaphor (of what and/or of whom?). Perhaps things are not things but words: metaphors, words for other things. With whom and of what do word-things speak? (This page is a sack of word-things.) It may be that, like things which speak to themselves in their language of things, language does not speak of things or of the world: it may speak only of itself and to itself.

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Context: That divine and all-beauteous World, which from the highest vault of Heaven down to the lowest Earth is held together by the immutable providence of God, and which has existed from all eternity, without creation, and shall be eternal for all time to come, and which is not regulated by anything, except approximately by the Fifth Body (of which the principle is the solar light) placed, as it were, on the second step below the world of intelligence; and finally by the means of the "Sovereign of all things, around whom all things stand." This Being, whether properly to be called "That which is above comprehension," or the "Type of things existing," or "The One," (inasmuch as Unity appears to be the most ancient of all things), or "The Good," as Plato regularly designates Him, This, then, is the Single Principle of all things, and which serves to the universe as a model of indescribable beauty, perfection, unity, and power. And after the pattern of the primary substance that dwells within the Principle, He hath sent forth out of Himself, and like in all things unto Himself, the Sun, a mighty god, made up of equal parts of intelligible and creative causes. And this is the sense of the divine Plato, where he writes, "You may say (replied I) that I mean the offspring of the Good, whom the Good has produced, similar to itself; in order that, what the Good is in the region of intelligence, and as regards things only appreciable by the mind, its offspring should be the same in the region that is visible, and in the things that are appreciable by the sight." For this reason I believe that the light of the Sun bears the same relation to things visible as Truth does to things intelligible. But this Whole, inasmuch as it emanates from the Model and "Idea" of the primal and supreme Good, and exists from all eternity around his immutable being, has received sovereignty also over the gods appreciable by the intellect alone, and communicates to them the same good things, (because they belong to the world of intelligence), as are poured down from the Supreme Good upon the other objects of Intelligence. For to these latter, the Supreme Good is the source, as I believe, of beauty, perfection, existence, and union; holding them together and illuminating them by its own virtue which is the "Idea" of the Good.

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