“The issue, it seems to me, is that many people think of giving the same way they think of eating broccoli: they feel obligated to, they know they should, but they'd rather not. So charities, smartly, treat them like 5-year-olds: they try to trick them into it. If there were millions of dollars riding on getting some kid to eat his broccoli, the wisest move would probably be to get one of those chocolate-covering machines and douse the stuff until it's unrecognizable.”

—  Holden Karnofsky

In "Chocolate-covered broccoli" https://blog.givewell.org/2007/01/03/chocolate-covered-broccoli/, January 2007

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Holden Karnofsky 13
American nonprofit executive 1981

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