“The good news is that one of the key elements of being a visionary company is strikingly simple: Good old-fashioned hard work, dedication to improvement, and continually building for the future will take you a long way… The bad news is that creating a visionary company requires huge quantities of good old-fashioned hard work, dedication to improvement, and continually building for the future. There are no shortcuts. There are no magic potions. There are no work-arounds. To build a visionary company, you’ve got to be ready for the long, hard pull. Success is never final.”

— James C. Collins , book Built to Last: Successful Habits of Visionary Companies

Source: Built to Last: Successful Habits of Visionary Companies, 1994, p. 199

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James C. Collins 22

American business consultant and writer 1958

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“This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary market insights. Nor even is it about having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies. What is a visionary company? Visionary companies are premier institutions -- the crown jewels -- in their industries, widely admired by their peers and having a long track record of making a significant impact on the world around them. The key point is that a visionary company is an organization -- an institution. All individual leaders, no matter how charismatic or visionary, eventually die; and all visionary products and services -- all "great ideas" -- eventually become obsolete. Indeed, entire markets can become obsolete and disappear. Yet visionary companies prosper over long periods of time, through multiple product life cycles and multiple generations of active leaders.”

James C. Collins book Built to Last: Successful Habits of Visionary Companies

Book abstract, as cited in: Joe Kelly, ‎Louise Kelly (1998), An Existential-systems Approach to Managing Organizations. p. 256
Built to Last: Successful Habits of Visionary Companies, 1994

“Bad companies are destroyed by crisis, Good companies survive them, Great companies are improved by them.”

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James C. Collins book Built to Last: Successful Habits of Visionary Companies

What is a visionary company? Visionary companies are premier institutions -- the crown jewels -- in their industries, widely admired by their peers and having a long track record of making a significant impact on the world around them. The key point is that a visionary company is an organization -- an institution. All individual leaders, no matter how charismatic or visionary, eventually die; and all visionary products and services -- all "great ideas" -- eventually become obsolete. Indeed, entire markets can become obsolete and disappear. Yet visionary companies prosper over long periods of time, through multiple product life cycles and multiple generations of active leaders.
Book abstract, as cited in: Joe Kelly, ‎Louise Kelly (1998), An Existential-systems Approach to Managing Organizations. p. 256
Built to Last: Successful Habits of Visionary Companies, 1994

“Some old-fashioned things like fresh air and sunshine are hard to beat. In our mad rush for progress and modern improvements let's be sure we take along with us all the old-fashioned things worth while.”

Laura Ingalls Wilder (1867–1957) American children's writer, diarist, and journalist

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“Wilson was a visionary who liked to identify himself with "forward-looking man"; Harding … was as old-fashioned as those wooden Indians which used to stand in front of cigar stores…. Wilson thought in terms of the whole world; Harding was for America first. And, finally, whereas Wilson wanted America to exert itself nobly, Harding wanted to give it a rest.”

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“Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.”

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