“Good companies will meet needs; great companies will create markets.”
Philip Kotler (1931) American marketing author, consultant and professor
Philip Kotler, cited in: Stuart Crainer (2002), The 75 Greatest Management Decisions Ever Made, p. 37
Andy Grove, December 1994; cited in: Albert Yu (1998) Creating the digital future. p. 93 : After the Pentium Processor flaw in December 1994
1980s - 1990s
“Good companies will meet needs; great companies will create markets.”
Philip Kotler (1931) American marketing author, consultant and professor
Philip Kotler, cited in: Stuart Crainer (2002), The 75 Greatest Management Decisions Ever Made, p. 37
“A company's ability to innovate, improve, and learn ties directly to the company's value.”
David P. Norton (1941) American business theorist, business executive and management consultant
David P. Norton (1992), cited in: ASQC ... Annual Quality Congress Proceedings, 1994, p. 343
James C. Collins book Built to Last: Successful Habits of Visionary Companies
Source: Built to Last: Successful Habits of Visionary Companies, 1994, p. 199
Simon Sinek (1973) British/American author and motivational speaker
Source: Start with Why: How Great Leaders Inspire Everyone to Take Action
“Associate yourself with people of good quality, for it is better to be alone than in bad company.”
Booker T. Washington (1856–1915) African-American educator, author, orator, and advisor
"Associate yourself with Men of good Quality if you Esteem your own Reputation; for 'tis better to be alone than in bad Company." This was a French maxim, late 16th century, as quoted by George Washington in his "Rules of Civility and Decent Behaviour in Company and Conversation," Rule # 56 (ca. 1744) http://gwpapers.virginia.edu/documents/civility/transcript.html <br class="br">Misattributed