“Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.”

BBDO Newsletter (1966)

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among t…" by Bruce Fairchild Barton?
Bruce Fairchild Barton photo
Bruce Fairchild Barton 15
American author, politician and advertising executive 1886–1967

Related quotes

Howard Zinn photo

“Why should we accept that the "talent" of someone who writes jingles for an advertising agency advertising dog food and gets $100,000 a year is superior to the talent of an auto mechanic who makes $40,000 a year?”

Howard Zinn (1922–2010) author and historian

ZNet commentary (35 November 1999) http://www.zmag.org/sustainers/content/1999-11/25zinn.htm
Context: Why should we accept that the "talent" of someone who writes jingles for an advertising agency advertising dog food and gets $100,000 a year is superior to the talent of an auto mechanic who makes $40,000 a year? Who is to say that Bill Gates works harder than the dishwasher in the restaurant he frequents, or that the CEO of a hospital who makes $400,000 a year works harder than the nurse or the orderly in that hospital who makes $30,000 a year? The president of Boston University makes $300,000 a year. Does he work harder than the man who cleans the offices of the university? Talent and hard work are qualitative factors which cannot be measured quantitatively.

Ivan Illich photo
Charles Simic photo

“Insomnia is an all-night travel agency with posters advertising faraway places.”

Charles Simic (1938) American poet

Source: Dime-Store Alchemy

Raymond Chandler photo
Alan Sugar photo
Randal Marlin photo

“It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.”

Randal Marlin (1938) Canadian academic

Source: Propaganda & The Ethics Of Persuasion (2002), Chapter Five, Advertising And Public Relations Ethics, p. 176

Marshall McLuhan photo

“All advertising advertises advertising – no ad has its meaning alone.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 145

Lewis H. Lapham photo
Paul Sweezy photo

“The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.”

Paul Sweezy (1910–2004) American economist

The Political Economy of Media: Enduring Issues, Emerging Dilemmas by Robert W. McChesney ISBN 978-1-58367-161-0.

Related topics