“Morality and literature,” pp. 164-165
On Science, Necessity, and the Love of God (1968)
“During the last quarter of a century all the authority associated with the function of spiritual guidance … has seeped down into the lowest publications. … Between a poem by Valéry and an advertisement for a beauty cream promising a rich marriage to anyone who used it there was at no point a breach of continuity. So as a result of literature’s spiritual usurpation a beauty cream advertisement possessed, in the eyes of little village girls, the authority that was formerly attached to the words of priests.”
“Morality and literature,” p. 164
On Science, Necessity, and the Love of God (1968)
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Simone Weil 193
French philosopher, Christian mystic, and social activist 1909–1943Related quotes
“I never saw a more beautiful woman, enormous eyes, skin the color of Devonshire cream.”
After meeting Anna Magnani, as quoted in Tennessee Williams : Rebellious Puritan (1961) by Nancy Marie Patterson Tischler, p. 175
“All advertising advertises advertising – no ad has its meaning alone.”
Source: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 145
“Promise, large promise, is the soul of an advertisement.”
No. 40 (January 20, 1759)
The Idler (1758–1760)
Context: Advertisements are now so numerous that they are very negligently perused, and it is, therefore, become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick. Promise, large promise, is the soul of an advertisement.
mehitabel (1959).
Source: The Theory of Advertising, 1903, p. 2