“When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals.”

—  Marshall McLuhan

Source: 1960s, Hot & Cool (1967), p. 261

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Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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