“By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures.”

Source: 1970s, Take Today : The Executive as Dropout (1972), p. 25

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Marshall McLuhan416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“Hypnotized by their rear-view mirrors, philosophers and scientists alike tried to focus the figure of man in the old ground of nineteenth-century industrial mechanism and congestion. They failed to bridge from the old figure to the new. It is man who has become both figure and ground via the electrotechnical extension of his awareness. With the extension of his nervous system as a total information environment, man bridges art and nature.</i”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1970s, Take Today : The Executive as Dropout (1972), p. 11

“My main theme is the extension of the nervous system in the electric age”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300
1960s
Context: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

“Electric technology is directly related to our central nervous systems, so it is ridiculous to talk of "what the public wants" played over its own nerves.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1960s, Understanding Media (1964), p. 68

“All words at every level of prose and poetry and all devices of language and speech derive their meaning from figure / ground relation.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

quoted in McLuhan: A Guide for the Perplexed by W. Terrence Gordon, 2010, p. 167
1980s

“Seventy percent of all IT projects fail—and scores of books have attempted to help firms measure and manage IT systems and processes better in order to turn this figure around.”

Jeanne W. Ross (1958) American computer scientist

IT governance, 2004

“All men are intellectuals: but not all men have in society the function of intellectuals.”

Antonio Gramsci (1891–1937) Italian writer, politician, theorist, sociologist and linguist

Source: Selections from the Prison Notebooks (1971).

“It was not that the figure had been removed, not that the figures had been swept away, but the symbols for the figures, and in turn the shapes in the later canvases were substitutes for the figures.... these new shapes say.... what the symbols said.”

Mark Rothko (1903–1970) American painter

Rothko, explaining Seitz his new way of painting during the mid-1940s
Abstract Expressionist Painting in America, W.C, Seitz, Cambridge Massachusetts, 1983, p. 142
after 1970, posthumous

“In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate, in depth, in the consequences of our every action. It is no longer possible to adopt the aloof and dissociated role of the literate Westerner.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1960s, Understanding Media (1964), p. 4

“Older cliches are retrieved both as inherent principles that inform the new ground and new awareness, and as archetypal nostalgia figures with transformed meaning in relation to the new ground.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 105

“Girls are apt to imagine noble and enchanting and totally imaginary figures in their own minds; they have fanciful extravagant ideas about men, and sentiment, and life; and then they innocently endow somebody or other with all the perfections for their daydreams, and put their trust in him.”

Honoré de Balzac book A Woman of Thirty

Les jeunes filles se créent souvent de nobles, de ravissantes images, des figures tout idéales, et se forgent des idées chimériques sur les hommes, sur les sentiments, sur le monde; puis elles attribuent innocemment à un caractère les perfections qu'elles ont rêvées, et s'y confient.
Source: A Woman of Thirty (1842), Ch. I: Early Mistakes.

“By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures.”

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Marshall McLuhan416

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