“Humanity will have to extricate itself from the bags created by false moralists, according to whom we taste happiness and then pass judgment on it, as if it were a piece of fruit. But I maintain that even for a piece of fruit we can do something to help it taste good. This is even truer of marriage and every other human relationship; these things are not meant to be tasted or passively accepted; they must be made. A relationship is not like a bit of shade where one is comfortable or uncomfortable depending on the weather and the way the wind is blowing. On the contrary, it is a place of miracles, where the magician makes the rain and the good weather.”

On Yami Yoghurt which he sponsored quoted in "Jack LaLanne, Founder of Modern Fitness Movement, Dies at 96, New York Times."

"Poetry" (the fifth of Borges' seven conferences of 1977 in Teatro Coliseo, in Buenos Aires, later corrected and published in 1980 as a book, Siete noches/Seven Nights) (blog about Jorge Luis Borges (in Spanish) http://argentinaexchange.com/blog/?p=5296
Context: The aesthetic event is something as evident, as immediate, as indefinable as love, the taste of fruit, of water. We feel poetry as we feel the closeness of a woman, or as we feel a mountain or a bay. If we feel it immediately, why dilute it with other words, which no doubt will be weaker than our feelings?

E 69
Aphorisms (1765-1799), Notebook E (1775 - 1776)

Books, Shock Value: A Tasteful Book About Bad Taste (1981)

Letter to Esquire editor Arnold Gingrich (11 April 1935); published in Ernest Hemingway: Selected Letters 1917–1961 (1981) edited by Carlos Baker

Source: Walden