„People don't want to buy a quarter-inch drill, they want a quarter-inch hole.“

Theodore Levitt, cited in: Clayton Christensen (2016), The Clayton M. Christensen Reader. p. 46

Dernière mise à jour 22 mai 2020. L'histoire
Theodore Levitt photo
Theodore Levitt
économiste américain 1925 - 2006

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„Too many people spend money they haven't earned, to buy things they don't want, to impress people they don't like.“

—  Will Smith American actor, film producer and rapper 1968

Cf. LOOK Magazine 1957: Actor Walter Slezak's version of "keeping up with the Joneses": "Spending money you don't have for things you don't need to impress people you don't like." p. 10 books.google http://books.google.com/books?id=-NERAQAAMAAJ&q=slezak.
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„All the hundreds of millions of people who, in their time, believed the Earth was flat never succeeded in unrounding it by an inch.“

—  Isaac Asimov American writer and professor of biochemistry at Boston University, known for his works of science fiction and popular … 1920 - 1992

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„Some people are so much sunlight to the square inch. I am still bathing in the cheer he radiated.“

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Contexte: There was a kind of labor agitator here today—a socialist, or something like that: young, a rather beautiful boy — full of enthusiasms: the finest type of the man in earnest about himself and about life. I was sorry to see him come: I am somehow afraid of agitators, though I believe in agitation: but I was more sorry to see him go than come. Some people are so much sunlight to the square inch. I am still bathing in the cheer he radiated. … Cheer! cheer! Is there anything better in this world anywhere than cheer — just cheer? Any religion better? — any art? Just cheer!

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„People want to get better, but they don't want to change.“

—  Andrew Solomon American journalist 1963

Source: Far from the Tree, Ch. 12 Father, p. 687.
Contexte: A wise psychiatrist once said to me, "People want to get better, but they don't want to change." But I would propose that it is only by allowing people born with horizontal identities not to change that one allows them to get better. Any of us can be a better version of himself, but none of us can be someone else.

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