“The business with high ethical standards has three primary advantages over competitors whose standards are lower:”

— Marvin Bower

A business of high principle generates greater drive and effectiveness because people know they can do the right thing decisively and with confidence. ...
A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge. ...
A business of high principle develops better and more profitable relations with customers, competitors, and the general public, because it can be counted on to do the right thing at all times. By the consistently ethical character of its actions, it builds a favorable image.
Source: The Will to Manage (1966), p. 26

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Marvin Bower12

American business theorist 1903–2003

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