“The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable “commodity,” the first assembly-line, and the first mass-production.”

Source: 1960s, The Gutenberg Galaxy (1962), p. 142

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Marshall McLuhan416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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Source: 1960s, The Gutenberg Galaxy (1962), p. 171

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“The ancients who wished to illustrate illustrious virtue throughout the Kingdom, first ordered well their own states. Wishing to order well their states, they first regulated their families. Wishing to regulate their families, they first cultivated their persons. Wishing to cultivate their persons, they first rectified their hearts. Wishing to rectify their hearts, they first sought to be sincere in their thoughts. Wishing to be sincere in their thoughts, they first extended to the utmost their knowledge. Such extension of knowledge lay in the investigation of things.”

Confucius (-551–-479 BC) Chinese teacher, editor, politician, and philosopher

The Analects, The Great Learning
Context: The ancients who wished to illustrate illustrious virtue throughout the Kingdom, first ordered well their own states. Wishing to order well their states, they first regulated their families. Wishing to regulate their families, they first cultivated their persons. Wishing to cultivate their persons, they first rectified their hearts. Wishing to rectify their hearts, they first sought to be sincere in their thoughts. Wishing to be sincere in their thoughts, they first extended to the utmost their knowledge. Such extension of knowledge lay in the investigation of things.
Things being investigated, knowledge became complete. Their knowledge being complete, their thoughts were sincere. Their thoughts being sincere, their hearts were then rectified. Their hearts being rectified, their persons were cultivated. Their persons being cultivated, their families were regulated. Their families being regulated, their states were rightly governed. Their states being rightly governed, the whole kingdom was made tranquil and happy.
From the Son of Heaven down to the mass of the people, all must consider the cultivation of the person the root of everything besides.

“As a wit, if not first, in the very first line.”

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“By August, 1913, all links in the chain of moving assembly lines were complete except the last and most spectacular one - the one we had first experimented with one Sunday morning just five years before. Again a towrope was hitched to a chassis, this time pulled by a capstan. Each part was attached to the moving chassis in order, from axles at the beginning to bodies at the end of the line. Some parts took longer to attach than others; so, to keep an even pull on the towrope, there must be differently spaced intervals between delivery of the parts along the line. This called for patient timing and rearrangement until the flow of parts and the speed and intervals along the assembly line meshed into a perfectly synchronized operation throughout all stages of production. Before the end of the year a power-driven assembly line was in operation, and New Year's saw three more installed. Ford mass production and a new era in industrial history had begun.”

Charles E. Sorensen (1881–1968) American businessman

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“Religion was invented when the first con man met the first fool.”

Mark Twain (1835–1910) American author and humorist

“The first obstacle is the enemy gun. It will be the first objective assigned to artillery masses.”

Ferdinand Foch (1851–1929) French soldier and military theorist

Source: Precepts and Judgments (1919), p. 108
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The first obstacle is the enemy gun. It will be the first objective assigned to artillery masses.

“The medium of printed scientific text is first of all a visual one.”

Jay Lemke (1946) American academic

Jay L. Lemke (1998) "Multiplying meaning: Visual and verbal semiotics in scientific text." In J. R. Martin & R. Veel (Eds.), Reading science: Critical and functional perspectives on discourses of science. London: Routledge. p. 95

“The first man to compare the cheeks of a young woman to a rose was obviously a poet; the first to repeat it was possibly an idiot.”

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Quote from Dialogues with Marcel Duchamp (1987) by Pierre Cabanne
Quotes of Salvador Dali, 1981 - 1989

“Typography is the craft of endowing human language with a durable visual form.”

Robert Bringhurst The Elements of Typographic Style

Source: The Elements of Typographic Style

“The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable “commodity,” the first assembly-line, and the first mass-production.”

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Marshall McLuhan416

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