“Typography is the craft of endowing human language with a durable visual form.”

“The sheer increase in the quantity of information movement favoured the visual organization of knowledge and the rise of perspective even before typography.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“Typography tended to alter language from a means of perception and exploration to a portable commodity.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“Science does not speak of the world in the language of words alone, and in many cases it simply cannot do so. The natural language of science is a synergistic integration of words, diagrams, pictures, graphs, maps, equations, tables, charts, and other forms of visual and mathematical expression… [Science thus consists of] the languages of visual representation, the languages of mathematical symbolism, and the languages of experimental operations.”

Jay Lemke (1946) American academic

“The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable “commodity,” the first assembly-line, and the first mass-production.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“Aretino, like Rabelais and Cervantes, proclaimed the meaning of Typography as Gargantuan, Fantastic, Supra-human.”

Marshall McLuhan book The Gutenberg Galaxy

“Graphic representation constitutes one of the basic sign-systems conceived by the human mind for the purposes of storing, understanding, and communicating essential information. As a "language" for the eye, graphics benefits from the ubiquitous properties of visual perception. As a monosemic system, it forms the rational part of the world of images.”

Jacques Bertin (1918–2010) French geographer and cartographer

“The sum of human wisdom is not contained in any one language, and no single language is capable of expressing all forms and degrees of human comprehension.”

Ezra Pound (1885–1972) American Imagist poet and critic

“Italian language is not just sonore. It is also a visual one.”

Emilio Insolera (1979) Actor and film producer

“The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …