“Fear is the most basic emotion we have. Fear is primal. Fear sells.”

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not!

"Supernatural Horror in Literature" (1927)
Non-Fiction
Variant: The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown
Source: The Complete Fiction of H.P. Lovecraft

"Would you like to see a little of it?" said the Mock Turtle. (3 April 2010)
Unfit for Mass Consumption (blog entries), 2010
Context: Could anything be more inimical to art than a fear of emotion, or a fear of "excessive" emotion, or a reluctance to express emotion around others? No, of course not. Art can even best the weights of utter fucking ignorance and totalitarian repression, but it cannot survive emotional constipation.
I want a T-shirt that says, "Art is Emo." We live in an age where people are more apt to believe a thing if they read it on a T-shirt.

Session 75, Page 271
The Early Sessions: Sessions 1-42, 1997, The Early Sessions: Book 2

Uncommon Knowledge (2005)

2000s, To Live Beyond Our Fear (2007)
Context: Barack and I talked long and hard about this decision. You know, this wasn’t an easy decision for us, because we’ve got two beautiful little girls, and we have a wonderful life, and everything was going fine. And there was nothing that would have been more disruptive than a decision to run for President of the United States.
And as more people talk to us about it, I mean the question came up again and again. What people were most concerned about: they were afraid. It was fear. Fear, again, raising its ugly head, in one of the most important decisions we would make. Fear; fear of everything. Fear that we might lose. Fear that he might get hurt. Fear that this would be ugly. Fear that it would hurt our family. Fear.
But you know, the reason why I said yes was because I was tired of being afraid. I am tired of living in a country where every decision that we’ve made over the last ten years wasn’t for something, but it was because people told us we had to fear something. We had to fear people who looked different from us. Fear people who believed in things that were different from us. Fear of one another right here in our own backyards.
I am so tired of fear. And I don’t want my girls to live in a country, in a world, based on fear.

Source: The Myth of Male Power (1993), Part II: The Glass Cellars of the disposable sex, p. 142.

C'est de quoi j'ai le plus de peur que la peur.
Book I, ch, 18
Essais (1595), Book I
Source: The Complete Essays

Women Can't Hear What Men Don't Say (2000)