“[My goal] is to produce Paul Lazarsfelds.”
Attributed to Lazarsfeld in: Everett Rogers, (1994). A History of Communication Study: A Biological Approach. NY: The Free Press. p. 3.
Paul Felix Lazarsfeld was an Austrian-American sociologist. The founder of Columbia University's Bureau of Applied Social Research, he exerted influence over the techniques and the organization of social research. "It is not so much that he was an American sociologist," one colleague said of him after his death, "as it was that he determined what American sociology would be." Lazarsfeld said that his goal was "to produce Paul Lazarsfelds." The two main accomplishments he is associated with can be analyzed within two lenses of analysis: research institutes, methodology, as well as his research content itself. He was a founding figure in 20th-century empirical sociology
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“[My goal] is to produce Paul Lazarsfelds.”
Attributed to Lazarsfeld in: Everett Rogers, (1994). A History of Communication Study: A Biological Approach. NY: The Free Press. p. 3.
“I have always stressed that methodology is intuition reconstructed in tranquility.”
Paul Lazarsfeld (10/ 5/67), in: Ann K. Pasanella (1994), The Mind Traveller: A Guide to Paul F. Lazarsfeld's Communicating Research Papers. p. 22
“Obviously something is wrong with the entire argument of "obviousness."”
Paul Lazarsfeld, "The American Soldier — An Expository Review", Public Opinion Quarterly, Volume 13, no. 3, (1949) pp. 377-404 at p. 380; About the interpretation of results in social science as obvious.
Paul Lazarsfeld, "Introduction to the original edition," in: Norman Jacobs, Mass Media in Modern Society. (1992), p. 40
“In politics, familiarity doesn't breed contempt: it breeds votes.”
Paul Lazarsfeld, cited in: The English Digest; Vol. 57, 1958, p. 34