“When you reach for the stars, you may not get one, but you won't get a handful of mud either.”
As quoted in Readers Digest January 1985
Leo Burnett:
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Famous Leo Burnett Quotes
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Quote 65
Leo Burnett Worldwide
“I am often asked how I got into the business. I didn't. The business got into me.”
Quote 100
Leo Burnett Worldwide
Source: Communications of an Advertising Man (1961), p. 81
As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
Quote 38
Leo Burnett Worldwide
“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”
Communications of an Advertising Man (1961)
