Jack Trout Quotes

Jack Trout Quotes

John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory. Wikipedia

✵ 31. January 1935 – 4. June 2017

Jack Trout: 1 quote 0 likes

“The best leaders know that direction alone is no longer enough. The best leaders are storytellers, cheerleaders, and facilitators.”

Jack Trout

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