David Ogilvy: Wife

David Ogilvy was Advertising executive. Explore interesting quotes on wife.

David Ogilvy: 24 quotes4 likes

“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

David Ogilvy book Confessions of an Advertising Man

Source: Confessions of an Advertising Man, p. 96 (Ballantine Books)

“… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.”

Ogilvy on Advertising, p. 170

“Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.”

David Ogilvy book Confessions of an Advertising Man

Confessions of an Advertising Man, p. 87 (Ballantine Books)