Bruce Friedrich Quotes

Bruce Gregory Friedrich is co-founder and executive director of The Good Food Institute .Friedrich serves on the advisory board of the Christian Vegetarian Association and is a founding member of the Society of Ethical and Religious Vegetarians . He has appeared on NBC's Today Show, CNN, Fox News Channel, MSNBC, and Court TV.

Friedrich lives in Washington, D.C., with his wife, Alka Chandna, Ph.D.

✵ 7. August 1969
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Bruce Friedrich: 6   quotes 0   likes

Famous Bruce Friedrich Quotes

“It is a crime against humanity, while people are starving, to funnel massive amounts of crops through animals so we can eat animals when those crops should be feeding human beings.”

Bruce Friedrich on Protein Alternatives and the Good Food Institute https://hearthisidea.com/episodes/bruce, Interview on the Hear This Idea podcast, 2021

“What is happening to [animals] on modern farms and in modern slaughterhouses is beyond most of the worst moments of our lives...that's their entire existence.”

Bruce Friedrich on Protein Alternatives and the Good Food Institute https://hearthisidea.com/episodes/bruce, Interview on the Hear This Idea podcast, 2021

“We don't want to disrupt the meat industry, we want to transform it. We need their economies of scale, their global supply chain, their marketing expertise and their massive consumer base.”

TED Talk: The next global agricultural revolution https://www.ted.com/talks/bruce_friedrich_the_next_global_agricultural_revolution/, 2019

“We need to change the meat, because we aren’t going to change human nature.”

Quoted in Nathaniel Popper, This Animal Activist Used to Get in Your Face. Now He’s Going After Your Palate. https://www.nytimes.com/2019/03/12/technology/bruce-friedrich-animal-activist.html, New York Times, March 2019

“To remake meat is how we solve climate change. Remaking meat is how we prevent the next pandemic. Remaking meat is how we take antibiotics out of the food system.”

Quoted in Jonathan Kauffman, Meet the Innovator Behind the Plant-Based Meat Movement https://www.eatingwell.com/article/7905892/bruce-friedrich-plant-based-meat/, Eating Well Magazine, 2021

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