Quotes from book
What's the Matter with Kansas?

What's the Matter with Kansas?

What's the Matter with Kansas? How Conservatives Won the Heart of America is a book by American journalist and historian Thomas Frank, which explores the rise of populist anti-elitist conservatism in the United States, centering on the experience of Kansas, Frank's native state. In the late 19th century, says Frank, Kansas was known as a hotbed of the left-wing Populist movement, but in recent decades, it has become overwhelmingly conservative. The book was published in Britain and Australia as What's the Matter with America?


Thomas Frank photo
Thomas Frank photo
Thomas Frank photo
Thomas Frank photo
Thomas Frank photo
Thomas Frank photo

“Class, conservatives insist, is not really about money or birth or even occupation. It is primarily a matter of authenticity, that most valuable cultural commodity. Class is about what one drives and where one shops and how one prays, and only secondarily about the work one does or the income one makes. What makes one a member of the noble proletariat is not work per se, but unpretentiousness, humility, and the rest of the qualities that our punditry claims to spy in the red states that voted for George W. Bush. The nation’s producers don’t care about unemployment or a dead-end life or a boss who makes five hundred times as much as they do. No. In red land both workers and their bosses are supposed to be united in disgust with those affected college boys at the next table, prattling on about French cheese and villas in Tuscany and the big ideas for running things that they read in books.This sounds like a complicated maneuver, but it should be quite familiar after all these years. We see it in its most ordinary, run-of-the-mill variety every time we hear a conservative pundit or politician deplore "class warfare"”

meaning any talk about the failures of free-market capitalism — and then, seconds later, hear them rail against the "media elite" or the haughty, Volvo driving "eastern establishment."
Part II: The Fury Which Passeth All Understanding, Chapter Six: Persecuted, Powerless, and Blind (pp. 113-114).
What's the Matter with Kansas? (2004)

Thomas Frank photo

“Derangement is the signature expression of the Great Backlash, a style of conservatism that first came snarling onto the national stage in response to the partying and protests of the late sixties. While earlier forms of conservatism emphasized fiscal sobriety, the backlash mobilizes voters with explosive social issues — summoning public outrage over everything from busing to un-Christian art — which it then marries to pro-business economic polices. Cultural anger is marshaled to achieve economic ends. And it is these economic achievements — not the forgettable skirmishes of the never-ending culture wars — that are the movement’s greatest monuments. The backlash is what has made possible the international free-market consensus of recent years, with all the privatization, deregulation, and de-unionization that are its components. Backlash ensures that Republicans will continue to be returned to office even when their free-market miracles fail and their libertarian schemes don’t deliver and their "New Economy" collapses. It makes possible the police pushers’ fantasies of “globalization” and a free-trade empire that are foisted upon the rest of the world with such self-assurance. Because some artist decides to shock the hicks by dunking Jesus in urine, the entire plant must remake itself along the lines preferred by the Republican Party, U. S. A.The Great Backlash has made the laissez-faire revival possible, but this does not mean that it speak to us in the manner of the capitalists of old, invoking the divine right of money or demanding that the lowly learn their place in the great chain of being. On the contrary; the backlash imagines itself as a foe of the elite, as the voice of the unfairly persecuted, as a righteous protest of the people on history’s receiving end. That is champions today control all three branches of government matters not a whit. That is greatest beneficiaries are the wealthiest people on the plant does not give it pause.”

Introduction: What's the Matter with America (pp. 5-6).
What's the Matter with Kansas? (2004)

Thomas Frank photo

“Thanks to its chokehold on the nation’s culture, liberalism is thus in power whether its politicians are elected or not; it rules over us even though Republicans have prevailed in six out of the nine presidential elections since 1968; even though Republicans presently control all three branches of government; even though the last of the big-name, forthright liberals of the old school (Humphrey, McGovern, Church, Bayhm, Culver, etc.) either died or went down to defeat in the seventies; and even though no Democratic presidential nominee has called himself a "liberal" since Walter Mondale. Liberalism is beyond politics, a tyrant that dominates our lives in countless ways great and small, and which is virtually incapable of being overthrown.Conservatism, on the other hand, is the doctrine of the oppressed majority. Conservatism does not defend some established order of things: It accuses; its rants; it points out hypocrisies and gleefully pounces on contradictions. While liberals use their control of the airwaves, newspapers, and schools to persecute average Americans — to ridicule the pious, flatter the shiftless, and indoctrinate the kids with all sorts of permissive nonsense — the Republicans are the party of the disrespected, the downtrodden, the forgotten. They are always the underdog, always in rebellion against a haughty establishment, always rising up from below.All claims of the right, in other words, advance from victimhood. This is another trick the backlash has picked up from the left. Even though republicans legislate in the interests of society’s most powerful, and even though conservative social critics typically enjoy cushy sinecures at places like the American Enterprise Institute and the Wall Street Journal, they rarely claim to speak on behalf of the wealthy of the winners in the social Darwinist struggle. Just like the leftists of the early twentieth century, they see themselves in revolt against a genteel tradition, rising up against a bankrupt establishment that will tolerate no backtalk.Conservatism, on the other hand, can never be powerful or successful, and backlashers revel in fantasies of their own marginality and persecution.”

Ibid.(pp. 119-120).
What's the Matter with Kansas? (2004)

Thomas Frank photo
Thomas Frank photo

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