Quotes from book
Good to Great

Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books. The book was published on October 16, 2001.


James C. Collins photo

“Put your best people on your biggest opportunities, not your biggest problems. In”

James C. Collins book Good to Great

Good to Great: Why Some Companies Make the Leap... and Others Don't

James C. Collins photo
James C. Collins photo
James C. Collins photo

“For no matter what we achieve, if we don't spend the vast majority of our time with people we love and respect, we cannot possibly have a great life.”

James C. Collins book Good to Great

Highlighted section cited in: Lisa Marshall (2004), Speak the Truth and Point to Hope: The Leader's Journey to Maturity. p. 32
Good to Great, 2001
Context: For no matter what we achieve, if we don't spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.

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