Recommended quotes

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“We're trying to change the Kleenex mentality of technology - you buy a smartband or an Android Wear watch and next year you'll throw it away. This is a horrible world we're preparing for the next generation. We have to get away from that crazy approach, as we look at the resources left on this planet. We need to be able to create objects that are worth keeping and upgrading.”

“A watch is much more than a list of functionality and features… the bottom line is this is fashion, this is image, this something that is on our skin that we want to wear, and it’s not just another electronic gadget that becomes obsolete…. there is an emotional character to it.”

“I am surprised at all the people in the high-tech industry focused on "making money"… If that's all they want to do, they should have a $100 printing press in their basements and they will truly "make money." Instead, if we focus all that energy on innovation, we'll change the world for the best.”

“The power of Open Source is the power of the people. The people rule.”

“Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different.”

“I want to bring passengers on my airplanes to present to them my product.”

“Whenever I see something that challenges me, I take it on.”

“I’ve been through a lot and I realize the future can’t be controlled. I’m not worried. You can always learn to overcome difficulties.”

“I always go extreme ways.”

“When you have the chance to fight for victory or a podium finish, you have the motivation to push that extra bit out of yourself.”

“To make a decision you need to be in a perfect environment: you have to be motivated and surrounded by the right people.”

“I said then and later that I had conquered my fear quickly and cleanly. That was a lie. But it would have been foolish to play into the hands of my rivals by confirming my weakness. At Monza, I was rigid with fear.”

“From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.”

“Really, you should always discuss the defeats because you can learn much more from failure than from success.”

“The less you talk, the more time you have for the essential things.”

“Giving up is something a Lauda doesn’t do.”

“A race isn’t won until it’s over.”

“I've stopped drinking, but only while I'm asleep.”

“We do not ask for what useful purpose the birds do sing, for song is their pleasure since they were created for singing. Similarly, we ought not to ask why the human mind troubles to fathom the secrets of the heavens. The diversity of the phenomena of nature is so great and the treasures hidden in the heavens so rich precisely in order that the human mind shall never be lacking in fresh nourishment.”