
“When something can be read without effort, great effort has gone into its writing.”
First attributed to Johnson 15 years posthumously in a footnote in William Seward's Biographiana (1799), but written in slightly different form in 1764, in a profile in The Scots Magazine of Charles Churchill. The Scots Magazine, Volume 26 https://books.google.co.uk/books?id=y14AAAAAYAAJ&q=%22without+effort%22&redir_esc=y&hl=en#v=snippet&q=%22without%20effort%22&f=false
Quote Investigator http://quoteinvestigator.com/2014/11/08/without-effort/, retrieved 17 May 2016
Misattributed
Source: Johnsonian Miscellanies - Vol II
“When something can be read without effort, great effort has gone into its writing.”
Romulus thumps his chest. "Honor is what you do."
Source: Morning Star (2016), Ch. 42: The Poet
“Crowds without company, and dissipation without pleasure.”
Referring to London.
Memoirs (1796)
Primitive Rebels: Studies in Archaic Forms of Social Movement in the 19th and 20th Centuries http://books.google.com/books?id=sCK8AAAAIAAJ&lpg=PP1&pg=PA60#v=onepage&q=&f=false (1971), p. 60.
Source: The Anti-Christ/Ecce Homo/Twilight of the Idols/Other Writings
Usar in ogni cosa una certa sprezzatura, che nasconda l'arte e dimostri ciò che si fa e dice venir fatto senza fatica e quasi senza pensarvi.
Bk. 1, ch. 26; p. 35.
Souced, Il Libro del Cortegiano (1528)