“It is by metaphor that language grows.”
Book I, Chapter 2, p. 49
The Origin of Consciousness in the Breakdown of the Bicameral Mind (1976)
Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 120
“It is by metaphor that language grows.”
Book I, Chapter 2, p. 49
The Origin of Consciousness in the Breakdown of the Bicameral Mind (1976)
“Metaphor is the language of immanence; metonymy of transcendence.”
11C.21
"Quotes", Notebooks
quoted in McLuhan: A Guide for the Perplexed by W. Terrence Gordon, 2010, p. 167
1980s
On his initial reaction, as a student, to the works of Shakespeare, The Washington University Record http://record.wustl.edu/archive/1996/01-25-96/1834.html (25 January 1996)
Source: The Monkey Grammarian (1974), Ch. 4
Context: Since movement is a metaphor for change, the best thing will be to say: nonchange is (always) change. It would appear that I have finally arrived at the desired disequilibrium. Nonetheless, change is not the primordial, original word that I am searching for: it is a form of becoming. When becoming is substituted for change, the relation between the two terms is altered, so that I am obliged to replace nonchange by permanence, which is a metaphor for fixity, as becoming is for coming-to-be, which in turn is a metaphor for time in all its ceaseless transformations…. There is no beginning, no original word: each one is a metaphor for another word which is a metaphor for yet another, and so on. All of them are translations of translations. A transparency in which the obverse is the reverse: fixity is always momentary.
I begin all over again: if it does not make sense to say that fixity is always momentary, the same may not be true if I say that it never is.
“Next to ‘God’, ‘love’ is the word most mangled in every language.”
Source: The Bridge Across Forever: A True Love Story
Source: The Cambridge Encyclopedia of the English Language, 1987, p. 292
“All slang is metaphor, and all metaphor is poetry.”
" A Defense of Slang http://books.google.com/books?id=8WpaAAAAMAAJ&q="all+slang+is+metaphor+and+all+metaphor+is+poetry"&pg=PA110#v=onepage"
The Defendant (1901)
Other quotes, 2019
Source: Interview after the freeskate at Skate Canada 2019, as transcribed by the International Skating Union, published on 28 October 2019 on their official YouTube-Channel https://www.youtube.com/watch?v=2guVNCyGL1M.
“The most heroic word in all languages is REVOLUTION.”
"Revolution" in New York Worker (27 April 1907) http://www.marxists.org/archive/debs/works/1907/revolution.htm