“People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.”

— Seth Godin

Last update Dec. 15, 2022. History

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Seth Godin 37

American entrepreneur, author and public speaker 1960

Sherry Argov (1977) American writer

Variant: Don't believe what anyone tells you about yourself.
Source: Why Men Marry Bitches: A Woman's Guide to Winning Her Man's Heart

“I am making superhuman efforts to educate this people. When they have learnt to obey, they will believe what I tell them.”

Benito Mussolini (1883–1945) Duce and President of the Council of Ministers of Italy. Leader of the National Fascist Party and subsequen…

As quoted in The Tyrants: 2500 Years of Absolute Power and Corruption (2006) by Clive Foss ISBN 1905204965
Undated

“We draw people to Christ not by loudly discrediting what they believe, by telling them how wrong they are and how right we are, but by showing them a light that is so lovely that they want with all their hearts to know the source of it.”

Madeleine L'Engle (1918–2007) American writer

“Don’t believe what your eyes are telling you. All they show is limitation. Look with your understanding.”

Richard Bach book Jonathan Livingston Seagull

Jonathan Livingston Seagull (1970)

“To believe something, one must imagine that it is more probable than not. Unless you show him what is probable or he realizes it himself, he may tell you that he believes and yet he will not believe.”

Cyrano de Bergerac (1619–1655) French novelist, dramatist, scientist and duelist

Sun-being to the court
The Other World (1657)
Context: O just ones, hear me! You cannot condemn this man, monkey or parrot for saying that the moon is the world he comes from. If he is a man, all men are free. Is he then not free to imagine what he wants, even if he does not come from the moon? Can you force him to have only your visions? Impossible! You may make him say that he believes that the moon is not a world, but still he will not believe it. To believe something, one must imagine that it is more probable than not. Unless you show him what is probable or he realizes it himself, he may tell you that he believes and yet he will not believe.