“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

—  Robert B. Cialdini

Source: Influence: The Psychology of Persuasion

Last update June 3, 2021. History

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Robert B. Cialdini photo
Robert B. Cialdini 4
American social psychologist 1945

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