“I'd tried to straighten him out, but there's only so much you can do for a person who thinks Auschwitz is a brand of beer.”

“[what men are thinking] I'd like a beer and I'd like to see something naked.”

“There isn't so much to be afraid of, out there. I can remember thinking it was funny to find that out, on the last night of my life; I'd spent the rest of it being afraid of everything.”

“They who drink beer will think beer.”

“A logo is not a brand—it's only a symbol for a brand. A brand is much more than a logo.”

“Giving is something Mr. Rogers talks about. … Mr. Rogers didn't say anything about not drinking beer before you gave blood. Asel thinks that his big day is going to hell. Not too much has worked out for him. He drinks another beer at the bar and leaves.”

“Do you take me for such a fool to think I'd make contact with one that tries to hide what he don't know to begin with.”

“Everybody's a bit screwed up, you know. You can take it as symptoms of a disorder, or you can take it as personality. Me, I'd rather think it as parts of personality.”

“The cruelest thing you can do to a person who's living in panic is to offer him or her hope that turns out false. When the crash comes its intolerable.”

“I've become a free-for-all brand. I hope they come out with a rule that they can't use a person's name without paying him for it!”